Welcome all dairy processors,
manufacturers and food service operators

to the REAL Seal site, the home for obtaining your REAL Seal certification. We designed this site with you in mind. You can download the REAL Seal contract and certification, apply for re-certification and send us any comments or requests.

Contact Information

REAL Seal Agent
2060 Glacier Circle
Cross Plains, WI 53528
Phone: (888) 273-7325
Fax: (608) 798-1464
E-mail: info@realseal.com

Dairy Management Inc.
10255 W. Higgins Road, Suite 900
Rosemont, IL 60018-5616
Phone: (847) 803-2000
Fax: (847) 803-2077

Important Links

Certification Application Instructions
Download Instructions
Re-Certification Information
If you are a consumer looking for dairy product information, please follow this link
To apply for a new REAL® Seal certification, you need to:
  1. Determine if your product(s) meet the requirements in Appendix A of the Certified User Agreement.
  2. Provide copies of labels or packaging and a legible ingredient statement for each product that you would like to display the REAL Seal. It is not necessary to provide a label for each size of the product.
  3. Download the Certified User Agreement and Schedule A (List of Qualifying Products) or request that copies be sent to you.
  4. Send Schedule A (List of Qualifying Products), the signed Certified User Agreement, and labels to the REAL Seal Agent.  Mail and email addresses are listed in the Contact Information at the top of the page.

You can also request the Certified User Agreement be sent to your e-mail address by clicking on the E-Mail button.

To add additional products to an existing agreement, follow the instructions in numbers 1 and 2 above and mail to the REAL Seal Agent.
To download the Certified User Agreement pages , you can either click each of the links below to open and print, or right click each of them and choose the "save as" option to save them to your hard drive.

Please note that all forms are in Adobe Acrobat and require Adobe Acrobat Reader in order to view. Please click the Adobe Acrobat icon to download Adobe Acrobat Reader if needed.


Certified User Agreement (19 KB)
Appendix A: Product Requirements for REAL Seal (11 KB)
Schedule A: List of Qualifying Products (11 KB)
Guidelines for using the REAL Seal (53 KB)
Compressed file containing all of the above documents (75 KB)



Under the REAL Seal Certified User Agreement you are required to re-certify annually that you are in full compliance with the REAL Seal guidelines. You will automatically receive re-certification materials in the mail one month prior to the expiration date, or you may request that the information be sent by email.

To re-certify your REAL Seal agreement, review the current list of certified products.

  1. If there are no changes, sign the re-certification form and mail it back to the address listed in Contact Information.

    - Otherwise -

  2. Cross out any products that no longer qualify or that you wish to remove.
  3. Write in any new products that you would like to certify and enclose copies of their labels and ingredient statements for review.  Once new products are approved you will receive a letter adding them to the current listing.
  4. Identify any products whose fore formulations or ingredients have changed and enclose copies of their revised labels and ingredient statements.
  5. Sign the re-certification letter and mail it back to the address listed in Contact Information.  Also include the revised product list and supporting documents for additional or re-formulated products.

For more information or questions regarding the REAL Seal Program, please call 888-273-7325 or email info@realseal.com

© 2006 Dairy Management Inc. All rights reserved.