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And the Real Winner is … DairyUS!

After a nationwide vote, the new cartoon character helping to build awareness of the advantages of real dairy foods has a name: DairyUS. The animated character, modeled after the iconic REAL® Seal logo, will help a new generation of consumers distinguish between genuine U.S. dairy products and a growing list of list of imitations.


The public was asked to suggest names for the character last summer. Three finalists were selected from among more than 100 names submitted. An online vote was held from mid-September through Election Day, November 5. In all, nearly 800 votes were cast. DairyUS, suggested by Kathryn in Clermont, Iowa, received 379 votes. The runner-up, Milkdrop, received 343 votes, while the third finalist, Roscow, received 74 votes.


DairyUS will help both kids and adults learn about foods made with real dairy products. The REAL® Seal not only means a product is a real dairy product, but that it is made with milk from cows on U.S. dairy farms and without imported, imitation, or substitute ingredients.